Industry
Hospitality
Market
Kerala, India
Services
Brand strategy, identity, uniforms, signage, interiors
Studio
Koomen Brand Studio, Kerala
The challenge
A new restaurant and café had to feel established and premium from its opening day, in a town full of look-alike cafés. The brand needed to work on foil, fabric, wood and glass.
What we saw
“Balneario” evokes a place to unwind by the water. The curve of steam rising from a cup and the curve of a wave are the same line — and both sit naturally inside a B.
The solution
How the idea came to life.
- A B-monogram where steam, waves and a coffee bean meet — with four hidden meanings: the letter B, waves, a hot plate and a coffee mug.
- Gold foil on wine red, espresso brown and stone grey for instant premium cues.
- Rolled out across the storefront, placemats, uniforms and the interior.
What we delivered
- Brand positioning
- B-monogram & wordmark
- Four-meaning icon set
- Gold-foil stationery
- Menu & placemats
- Uniforms
- Storefront signage
- Interior branding
- Pre-launch social
The work
Look closer.
Palette
Wine red · #6B1420
Espresso · #3A2A26
Stone grey · #D9D8D6
Gold foil · #C29D6B
Results
5,000+
followers before opening day
Your move
Want results like Balneario?
Book a free 30-minute strategy call. We’ll tell you honestly what we see.
