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Owl notes: sharp thinking on brands.
Practical, honest articles on branding, marketing, websites and AI search for businesses in Kerala, India and the Gulf — two new notes every month.
Currently reading: your market.
Branding vs Marketing: what’s the difference (and which do you need first)?
Mr. Kooman is still writing this one.
How much does branding cost in Kerala and India in 2026? A transparent guide
Mr. Kooman is still writing this one.
Why mascots work: the story of Mr. Kooman, our owl (and when your brand needs one)
Mr. Kooman is still writing this one.
Rebranding checklist: 12 signs your business has outgrown its identity
Mr. Kooman is still writing this one.
Branding for GCC markets: what Gulf customers expect from Indian-built brands
Mr. Kooman is still writing this one.
Meta Ads vs Google Ads for Kerala businesses: where to spend first
Mr. Kooman is still writing this one.
Local SEO for Kerala businesses: getting found on Google Maps
Mr. Kooman is still writing this one.
How to brief an ad film: a 1-page template
Mr. Kooman is still writing this one.
FMCG packaging that sells in UAE supermarkets (Naadan case insights)
Mr. Kooman is still writing this one.
Website speed and SEO: why a beautiful site still needs to be fast
Mr. Kooman is still writing this one.
Starting a business podcast in Kerala: the complete guide
Mr. Kooman is still writing this one.
GEO explained: how to get your brand recommended by ChatGPT and Google AI
Mr. Kooman is still writing this one.
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