Industry
FMCG beverages
Market
United Arab Emirates
Services
Campaign concept, mascot, poster series, social
Studio
Koomen Brand Studio, Kerala
The challenge
A Kerala-rooted beverage brand needed to stand out on crowded UAE shelves and feeds, speaking to Malayali families without looking small next to global brands.
What we saw
Gulf Malayalis respond to warmth and humour from home. A friendly mascot could carry the “healthy” message further than any product shot.
The solution
How the idea came to life.
- The mascot-led “Healthy Kutta” campaign, built around one character and one line.
- A poster series (Naadan 1–9) adapted for social, retail and outdoor.
- A consistent look that made every flavour feel part of one family.
What we delivered
- Campaign idea
- “Healthy Kutta” mascot
- Poster series (9)
- Social content
- Retail & outdoor adaptations
- Ad films
The work
Look closer.
Results
2.4M+
impressions across the UAE in 60 days
Your move
Want results like Naadan?
Book a free 30-minute strategy call. We’ll tell you honestly what we see.
