Industry
Koomen’s own brand
Market
Kerala, India
Services
Koomen’s own campaign · social
Studio
Koomen Brand Studio, Kerala
The challenge
During Kerala’s election season every feed was full of politics. We wanted Koomen to be part of the conversation — without taking sides.
What we saw
An owl watches everything. Mr. Kooman could quietly peek into every election scene — and remind people to choose carefully.
The solution
How the idea came to life.
- “ചിഹ്നം തെറ്റരുത്, കൂമൻ ഉണ്ട്” — don’t get the symbol wrong, Kooman is watching.
- Mr. Kooman peeking into Kerala election scenes, post after post.
- Local humour that turned the mascot into a character people recognise.
What we delivered
- Campaign idea
- Malayalam copy
- Mascot poses
- Instagram series
Your move
Want a campaign people talk about?
Book a free 30-minute strategy call. We’ll tell you honestly what we see.
