Industry
Real estate
Market
Kerala, India
Services
Brand strategy, identity, wordmark
Studio
Koomen Brand Studio, Kerala
The challenge
A real estate developer needed a brand that promised calm, trust and permanence — the opposite of the loud property ads around it.
What we saw
The name carries Mount Sinai: a symbol of steadiness and faith. Peace, not hype, is what home buyers want to feel.
The solution
How the idea came to life.
- Ten waves of Mount Sinai and a dove symbolising peace, built into one calm, premium wordmark.
- A deep navy, cyan and teal palette.
- On site, the waves ripple and the dove flies into the i-dot.
What we delivered
- Brand strategy
- Wordmark & symbol
- Colour system
- Site hoardings
- Stationery
- Brand guidelines
Palette
Deep navy · #0E2A47
Cyan · #1BB5D4
Teal · #0F7C80
Your move
Want results like Seenai?
Book a free 30-minute strategy call. We’ll tell you honestly what we see.
