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Process · How we work
The Koomen Method.
Five moves from insight to impact: Discover → Define → Design → Shape → Activate. Here’s what happens at each step, what you receive, how long it takes and where we need you.
Five moves. Let me walk you through.
Five moves
From insight to impact.
Step 01 · 1–2 weeks
Discover
Research and listening
- Discovery workshop with founders and key team
- Market, competitor and customer research
- Brand audit of every current touchpoint
You receive: Research summary and “what we saw” insight report
Your involvement: A 2–3 hour workshop and access to the right people
Step 02 · 1–2 weeks
Define
Strategy you can say out loud
- Positioning, promise and personality
- Naming or messaging direction
- Creative brief and success measures
You receive: Brand strategy document and creative brief
Your involvement: One review meeting to align and approve
Step 03 · 2–4 weeks
Design
The identity takes shape
- Logo system and visual language
- Colour, typography, pattern and imagery
- Mascot or character concepts when useful
You receive: Identity presentation with 2–3 routes, then one refined
Your involvement: Feedback rounds on the chosen route
Step 04 · 2–6 weeks
Shape
Every touchpoint, consistent
- Packaging, signage, stationery and uniforms
- Website, social and campaign templates
- Brand book and asset library
You receive: Final artwork, brand book, templates and files
Your involvement: Approvals on key applications
Step 05 · Ongoing
Activate
Launch and grow
- Launch campaign and content plan
- Ads, SEO and social management
- Measurement and monthly reviews
You receive: Launch kit, campaign and growth reports
Your involvement: Monthly check-ins with a single point of contact
What to expect
Working with Koomen feels like this.
01
A personalised approach
No templates. Every brand gets its own research, its own idea and its own team lead.
02
Clear communication
One point of contact, a shared timeline and a WhatsApp group — you always know what’s next.
03
After-launch support
We stay after launch to roll out, measure and refine, so the brand keeps working.
How long does a full branding project take?
Most projects take 6 to 14 weeks from discovery to launch kit, depending on scope. Websites and campaigns can run in parallel with the Shape step.
Will I be involved in the process?
Yes, at the moments that matter: the discovery workshop, strategy approval, identity feedback and final approvals. We handle everything in between.
Can you start from an existing brand?
Yes. We begin with an audit of what you already have and keep the equity worth keeping.
How do we get started?
Book a free 30-minute strategy call. We’ll listen, ask sharp questions and send a tailored proposal within 48 hours.
Your move
Got a brand that deserves to be noticed?
Book a free 30-minute strategy call. We’ll tell you honestly what we see.
